New Smart Bands Are Coming, and Whoop Is Scared
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I flagged smart bands as one of the tech trends of 2026, based on what I was seeing, so it’s interesting to watch the rollout of the Fitbit Air and the buzz around the (still unconfirmed) Garmin Cirqa. Whoop, which has long been the undisputed leader in this area, now has a ton of competition. Here’s what I see going on, and what I think we should expect going forward.
Fitness trackers have reached the end of their evolution, and their universe is rebootingTo explain how we got here, I’m going to take you through a little history lesson with the theme of: What do we expect a fitness tracker to be? Fitbit has been working on this question for over 15 years, beginning with simple digital pedometers that clipped to your ...







