What happens to mumfluencers when their kids grow up?
Maria Foy.
Photo: supplied
On 10 June 2024, Maria Foy posted a comment on her Facebook page to half a million followers. They probably knew her better by her online brand, Happy Mum Happy Child.
It was honest, a key tenet of Foy's nature that propelled her to one of New Zealand's most popular 'mumfluencers' when social media felt sparkly and new in the 2010s.
"After thinking long and hard about this I feel it's time to pivot from this thing I started almost 10 years ago as my children are older now, and they don't want to be shown on social media in the same way they were as young kids."
Foy accidentally started a successful brand out of being a fun, creative, sometimes goofy and always honest mum. Her posts were seen by thousands and could also make thousands of dollars from brands as ...










