Brewery told to remove its Kupe beer from sale
A series of craft beers released by Te Aro Brewing Company have come under fire after Polynesian navigator Kupe featured on its labels alongside colonial explorers Magellan and Columbus.
Photo: Te Aro Brewing Company
An Upper Hutt Brewery has been told to remove its Kupe beer from sale and take down associated promotion, after it was found to be in breach of advertising standards.
Te Aro Brewing named its Kupe New Zealand IPA after the Polynesian navigator as part of its Age of Discovery series - a limited range of beers showcasing historical explorers including Christopher Columbus and Ferdinand Magellan.
It also promoted the Kupe beer on its Facebook and Instagram accounts, including associating it with the Matariki holiday in June.
Concern about the product and its promotion was firs...










