The call of the wild – how Londoners seek exciting new challenges on two wheels
Scudding over deserts, fording rivers, conquering mountains - never has the call of the wild been so heavily evoked by the motorcycle industry as in 2024.Reflecting the booming UK adventure bike market - and helping drive it - the industry has become wilderness-obsessed. No wonder, with adventure bike sales accounting for 20 per cent of sales this year, up from 18.6 per cent in ’23 when 21,272 were bought, according to the Motor Cycle Industry Association, as riders dream of breaking out of the rut and exploring pastures new.It might seem a far cry from London but the machines are proving popular with city riders too, even if - with their knobbly tyres, tall suspension and battered panniers – the machines resemble caged beasts hemmed in by traffic.What surprises many city-dwellers is that ...
