No One Is Buying Phones for AI
If you're entrenched in tech news, you'd think Apple was on the brink of collapse. The company undoubtedly is having a rough go of all things AI—while companies like ChatGPT, Google, and Microsoft have hit the AI ground running, Apple's AI department is in disarray. Some features, like Clean Up and Writing Tools, have made their way to products like the iPhone, but, others (notably Siri's AI overhaul) are still nowhere to be seen. The situation is, objectively, not great. Apple advertised these features alongside the iPhone 16 line, even casting The Last of Us' Bella Ramsey in a commercial showing off said AI-powered Siri. (The commercial has since been deleted.) While the rest of the tech industry seems to be entirely focused on AI, Apple is, uncharacteristically, struggling to keep up....










