Sunday, July 13
What is Brat summer How Charli XCX created the big

What is Brat summer? How Charli XCX created the big Brat summer of 2024



What is Brat summer How Charli XCX created the big

Ultimately, Brat is about hedonism, which tends to have a moment during the summer anyway, even more so post-Covid, and amid a financial crisis. But it’s also more than big sunglasses and slogan tees and sweat — it’s about having a whole heartedly good time, for you, not for anyone else. “It’s about having a healthy balance of hedonism, going out and craving real life experiences that are a bit raw, a bit messy, but also acknowledging that it can fit into a wholesome lifestyle,” says Indeka. So there you have it. Now go and enjoy your big Brat summer. 



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