Elon Musk announced the replacement of the iconic Twitter bird logo with an X logo over the weekend. The change was swiftly implemented, with the new logo appearing on the top left of the Twitter homepage, and even the loading icon was updated to the X logo. Typing X.com now leads users to the new Twitter page, but the primary domain remains Twitter.com. Interestingly, the new logo was crowdsourced from a Twitter user named Sawyer Merritt. It is now being used alongside the names of Twitter’s employees, including CEO Linda Yaccarino.
In a recent statement, CEO Linda Yaccarino provided insights into Twitter’s future direction, indicating that their plans go beyond micro-blogging. Yaccarino revealed that the platform’s vision for “X” involves unlimited interactivity, focusing on audio, video, messaging, payments/banking, and creating a global marketplace for ideas, goods, services, and opportunities. This vision will be powered by artificial intelligence (AI), aiming to connect people worldwide in innovative and unimaginable ways.
In a recent statement, CEO Linda Yaccarino emphasized that Twitter’s transformation into “X” represents a rare opportunity to create another significant impact on how we communicate. While Twitter has already revolutionized communication, “X” aims to push further, transforming the global town square with its vision of unlimited interactivity and AI-driven connections.
The roots of the “X” brand trace back to Elon Musk’s early days as an entrepreneur in 1999 when it was known as X.com. It was later rebranded as PayPal, which proved to be a successful venture for Musk. In 2022, Elon Musk announced his plans to establish X Corp, and in May, it was disclosed that Twitter had become a subsidiary of X Corp. The ongoing rebranding process signifies the next phase of Twitter’s evolution under the “X” brand.