Only the addition of Disney+ can boost the cumulative viewership percentages of the subscription services beyond that of Pluto TV, Roku, and Tubi, but not by much. Adding the 1 percent audience share for Disney+ to the other three premium streamers pushes the cumulative total to 4.7 percent for those streaming services. The average audience size for the three FAST stations still wins with an average of 1.43 percent versus an average of 1.18 percent for the four premium streaming channels.
Many premium streaming channels have walled off their content, making them less available to industry leaders like Netflix. The demand for content focused solely on titles produced by a particular studio, like MGM, HBO, or Netflix, isn’t as strong as the premium subscription-based services initially anticipated, while FAST streamers like Tubi, Pluto TV, and the Roku Channel are picking up the slack, though.