Adding to Ennismore’s ever-expanding empire, and building on the success of their original property in the city centre, the hotel brand has stretched further afield to the Eastern Docklands, injecting its relaxed, contemporary style to this lesser-known district. Commissioned by the Royal Holland Lloyd Shipping Company in the 1920s, the landmark building it occupies has had many iterations — a shelter for Jewish refugees, an artists’ studio, and even a brief stint as a prison — before The Hoxton swooped in to reinvigorate the building and breathe new life into its storied walls. And thanks to the easy-on-the-eye interiors and relaxed neighbourhood feel, tourists and locals alike have been descending upon the Docklands since Lloyd Amsterdam opened its doors last summer.