Sam McKnight doesn’t follow trends; he makes them. Actually, allow me to rephrase that – trends is too transitory a word, implies a hint of TikTok, a shade of season-long, deciduous relevance. Sam McKnight has never done that, you see. Here is a man who created the tousled, voluminous supermodel thing back in the 1980s that we still all lust after now. He is the root of that Kate Moss-y artfully-dishevelled, distinctly London look we all want for our hair when wearing jeans and a t-shirt. Those in the know consider him the king of enhancing natural texture, making hair suit the individual, rather than slavishly overworking it. So, yes, Sam absolutely does set the tone for what’s happening in hair, but that tone sticks, becomes part of the canon, ends up being the photo you’re as likely to take to your hairdresser as inspiration twenty years on from him creating it as you are when it hits the press.