Two powerhouse women unite to take Hindi cinema to the next level. Monika Shergill, Vice President of Content at Netflix India, has partnered with Ektaa Kapoor, the producer and creative force behind Balaji Telefilms Ltd. Known for backing narrative-rich Bollywood films like Once Upon a Time in Mumbaai and unique stories like Freddy, Ektaa continues to champion bold, original storytelling through this new collaboration.
On the occasion of Ektaa Kapoor’s birthday, Netflix and her Balaji Telefilms Ltd. announced a long-term creative collaboration for a range of exciting projects across different storytelling formats, including an untitled series—sparking great excitement among fans and industry insiders alike.
Ektaa Kapoor and Netflix collaboration
As one of India’s most influential creators, Padma Shri awardee and International Emmy award winner, Ektaa Kapoor has entertained generations of audiences with deep and culturally resonant storytelling. Her understanding of audience-first narratives, iconic characters, and socially relevant themes has consistently won hearts across film, television, and now, streaming platforms.
This association marks a significant step in Netflix and Balaji’s commitment to delivering distinctive, high-quality entertainment across formats, genres, and audiences.
Netflix India took to Instagram to officially announce its collaboration with Balaji Telefilms Ltd. and Ektaa Kapoor, tagging her handle in the joint post.
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Balaji and Netflix have previously collaborated on several beloved titles, including Kathal, Pagglait, Jaane Jaan and Dolly Kitty Aur Woh Chamakte Sitare.
Monika Shergill lauds Ektaa Kapoor’s storytelling genius
Speaking about the collaboration, Monika Shergill, Vice-President, Content, Netflix India, said, “Ektaa has been a force in shaping Indian entertainment with unforgettable stories and characters that made it to pop culture, even before hashtags existed. Her creative instinct and deep understanding of the audience’s pulse have consistently set her apart in shaping what India chose to watch and love for more than two decades. At Netflix, our focus is to serve audiences with very diverse tastes and this collaboration will bring unique stories in rooted ways, marking an exciting new chapter in our creative journey”
Ektaa Kapoor expresses joy over Netflix-Balaji collaboration
Ektaa Kapoor, Joint Managing Director, Balaji Telefilms, said, “At Balaji Telefilms, storytelling has always been at the heart of everything we do — whether through cinema, television, or digital platforms. Partnering with Netflix, the world’s leading storytelling platform known for its premium content and constant innovation, is a big moment for us. It allows us to bring powerful, culturally rooted, and emotionally resonant stories to a global audience. The beginning of this new collaboration marks an exciting new chapter where we continue to push creative boundaries and deliver content that entertains, inspires, and connects people everywhere.”
With an exciting line-up which includes an untitled series in advanced stages of development, this collaboration will deliver new stories in formats tailor-made for streaming audiences. This collaboration will be undertaken by Balaji Telefilms Ltd, including its divisions—Balaji Motion Pictures and Balaji Telefilms Digital.
Get to know Netflix and Balaji Telefilms Ltd.
Netflix is one of the world`s leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
Founded by Ektaa Kapoor and Shobha Kapoor, Balaji Telefilms Ltd. with its divisions Balaji Motion Pictures and Balaji Telefilms Digital has been a trailblazer in Indian entertainment, known for its pioneering work in films and television, its successful foray into films, and its bold, disruptive approach to storytelling.
With this partnership, Netflix India and Balaji Telefilms Ltd. are set to bring audiences stories that are rooted in emotion, powered by creativity, and made to entertain.