For Rita’s first foray as a beauty brand co-founder, she’s tackling the former gripe, pairing with beauty entrepreneur Anna Lahey of Vida Glow success to launch TYPEBEA, a clinically-proven four product range to promote hair growth and reduce loss. The key ingredient is Baicapil, a plant-based complex that combats hair loss and stimulates growth, and the hero product is the Overnight Boosting Peptide scalp serum, which during clinical trials was proven to reduce hair loss and promote growth by up to 60% in three months. Because the serum is the most active and potent, it comes in at £43 — though having tested it I would say you don’t need a lot to spread it across your scalp from the pipette, so it should last you a while — and the shampoo, conditioner, and hydra-gloss treatments are all under £30.