In aid of its message that the brand is for every body, it’s also released highly successful ensemble campaigns spanning generations. Most recently, Hari Nef, Kim Cattrall, Coco Jones, and Nelly Furtado were shot for a video directed by Vanessa Beecroft. In 2022 there was the Icons campaign starring supermodels Tyra Banks, Heidi Klum, Alessandra Ambrosio, and Candice Swanepoel, as well as Kim herself as a last minute addition (“It was too iconic” not to, she said).