This is not the first time Jamie Oliver has found himself in the hot seat. In 2016 Oliver was labelled a “mansplainer” for advocating that mothers should breastfeed their children. Speaking on LBC radio, Oliver said that the “we have the worst breastfeeding in the world”, even though “it’s easy, it’s more convenient, it’s more nutritious, it’s better, it’s free”. While some were in agreement with Oliver’s sentiments, others felt he was not necessarily the best person to dispense postnatal advice. “We didn’t know what to do with our nipples until Jamie Oliver popped his head above the parapet,” joked one female LBC phone-in, while others pointed out that not all women can breastfeed.