The study highlights sigma, the term for a lone wolf “bad boy” type, as the most popular term, with 167 searches per 100,000 people in the UK. Following closely behind are aura (meaning charisma, attractiveness) and Skibidi (from the viral Skibidi Toilet YouTube show) each recording 75 searches per 100,000, while other terms such as brat, mid and rizz garnered 61 searches per 100,000.