When she signs into our Zoom call from home, she looks the vision of health: all bouncy blow-dry, glowing skin and a big Hollywood smile. As we get to talking about the sometimes murky world of wellness (“the wellness industry is a bit of shambles right now”, she says), and how she navigates the equally turbulent culture of social media, English is straight-talking yet warm, making it easy to see how her profile has sky-rocketed.