“Today, girls are exposed to adult skincare content online and pressures to look a certain way at a very young age, to the extent that they’re adding products designed for adults to their wish lists and skincare regimens, without understanding the possible consequences for their physical and mental health. All of this contributes to a toxic culture of unrealistic beauty standards and pressures,” explains Dr Phillippa Diedrichs, PhD, Professor of Psychology and leading body image expert on Dove’s disturbing findings.