The street casting positions them in a category of so called diversity and an inclusive attitude to who can appear on a catwalk, and who these clothes are for. But in the reality of retail, it’s not so simple. ‘It’s hard to convince buyers, especially at the moment, budgets are so tight, no one wants to try something different,’ says Chopova. The issues crop up in quantities requested too; a store might want to buy say, one piece in a size 16, the cost of then grading the piece and the restraint of minimum orders means that it’s incredibly expensive to follow through on this.