“It’s a shift that makes sense,” Nnadi told the Standard at the launch of her first issue, covered by musician FKA Twigs, on March 14. “There’s so many more facets to the job than there used to be.” The main one being the rise of social media and the digital age challenging the relevance of print. “I come from a very digital-first background, so I’m thinking of telling stories from a completely different perspective,” she says.