Why Everyone Thought We’d Be Shopping by Voice (and Why That Never Actually Happened)
Credit: René Ramos/Lifehacker/stokkete/Adobe Stock/davidf/iStock/jayk7/Moment/Getty Images
Remember when hands-free shopping was going to be the next big thing? In 2017, the Echo Dot was the single best-selling item on Amazon during its Prime Day sale, outselling both the Nintendo Switch and Instant Pot. Amazon's goal was partly to heavily discount the device in order to install its voice assistant, Alexa, in as many homes as possible—likely in hopes to capitalize on the voice commerce revolution that industry analysts predicted would be worth over $40 billion by 2022. But something went awry. Despite Amazon's complete domination of the home-voice-thing market, by 2022, Alexa was being called a "colossal failure," 10,000 people were laid off fr...










