36 pc Gen Z within legal drinking age have never consumed alcohol: Report
More than 1 in 3 or 36 per cent young adults, particularly Generation Z, within the legal drinking age have never consumed alcohol, according to a global report.
The report by data analytics company Euromonitor International noted that the growing trend of sobriety among younger consumers is largely driven by a desire to feel healthier and avoid long-term health risks (87 per cent of respondents).
Some (30 per cent) are also avoiding due to practical considerations such as saving money and improving sleep quality (25 per cent).
The report noted the rise in the ‘Zebra striping’ trend as consumers seek to moderate their alcohol consumption.
‘Zebra striping’ refers to a trend where individuals alternate between alcoholic and non-alcoholic beverages during a single social occasion, creati...










