Can Beer Without the Alcohol Make a Splash at the Paris Olympics?
Bottles of beer emblazoned with the five Olympic rings are already rolling off the production line at Anheuser-Busch InBev NV’s brewery in Belgium, in preparation for the games in Paris this summer.It has been 100 years since the French capital last hosted the summer Olympics, and the city wants to make a mark after Covid meant the Tokyo Games were held in virtually empty stadiums. And now, for the first time ever there will be a beer sponsor for an event that showcases the pinnacle of human sporting achievements.But in this case, the drink—Corona Cero—doesn’t have any alcohol.The world’s biggest brewer has chosen to advertise to billions of sports fans a zero-alcohol product only launched in Europe two years ago. AB InBev hopes to use the Paris Games—expected to be one of the biggest mark...










