Canadian musician CRi lands ‘life-changing’ campaign with Apple
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A Montreal electronic musician says he is still processing the biggest opportunity of his career after Apple purchased one of his songs for a worldwide advertising campaign promoting the Apple Watch Series 12.
The campaign, released this week, features “Naissance,” a track created by Quebec artist CRi, whose real name is Christophe Dubé.Dubé, 36, said the process moved quickly. About three weeks ago, his publicist received a call from Apple requesting the isolated audio track. Then, about a week ago, the company contacted him again with an offer to purchase the song.The musician described the deal as “life-changing.”For an artist, Dubé said, having music featured in a global Apple campaign...





