Cruise industry aims to build smaller, smarter and more localised business
The New Zealand Cruise Association has launched a national strategy for the first time.
Photo: Supplied
The cruise industry wants to get more value out of fewer ships by building more tourism experiences on land and getting more locally grown goods on board.
The New Zealand Cruise Association has launched a national strategy for the first time.
It is aimed at managing the sector and growing its annual economic contribution to $1b by 2040.
Covid-19 hit the cruise industry hard and now increased costs and global competition means a 15 to 20 percent reduction in ship visits is expected for the next two seasons.
Chief executive Jacqui Lloyd said the sector wants to work more closely with local and central government and tourism operators to grow cruise business.
"When we're talking about a ...









