Jordan Rondel aka The Caker has sold the business
Jordan Rondel, aka The Caker, will be based in LA, working on other pursuits.
Photo: thecaker, Instagram
Jordan Rondel, aka The Caker, has decided to call it a day on her successful baking business, selling the boxed cake kits company along with the name she has become known for.
"The Caker brand has been built on the sturdiest of foundations - honesty, commitment and passion. Anouk (Jordan's sister) and I dedicated a huge chunk of our lives to upholding its purpose and values, ingraining the business into every part of us. My name became synonymous with it, I became The Caker," Rondell wrote on Instagram to her 71.1K followers on Tuesday afternoon.
"But while stuck on the exhilarating rollercoaster of entrepreneurship for almost 15 years (the last 3 being the most relentless), I've com...










