While bronde may be the colour for right now, Sara Cassidy, Senior Colourist at HARI’S King’s Road, believes it has its roots in 2020: “When people couldn’t do their hair at a salon during covid, many left theirs alone more until they could get to an expert colourist and were during that time acquainted with their natural hair colour, which is actually what suits most people best, with a few tweaks to add dimension.”