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She reckons that Labour are currently winning the TikTok war based on their engagement metrics — the total number of views, likes and comments. Some of their most effective content is simple Tory-bashing, such as a fake dating app profile of Rishi Sunak with the caption “It’s a no from me” (195,000 views, 17,500 likes). Or a video of a pothole that leads to Rishi Sunak’s face, captioned “POV: You ask why there are so many potholes in the UK” (487,000 views, 52,900 likes). But Smith-Galer also warns against cheap tactics that don’t exactly translate to real life efficacy. “Labour have won the engagement and output race so far, but an over-reliance on memes is a brand strategy from the early 2020s,” Galer says. “It works for awareness raising about a brand name, and works less well for direc...

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All is fair in love and war — and when it comes to dating in London’s high society: there’s a little fawning and a lot of fight. But who is even playing? Earlier this month Britain’s most eligible bachelor, the billionaire Hughie Grosvenor, the Duke of Westminster, married Olivia Henson at Chester Cathedral. And he’s not the only in-demand member of the elite to have been recently snapped up. Also off the table (for now) are Sophie Turner, who has coupled up with top aristo Peregrine ‘Perry’ Pearson, heir to the 4th Viscount Cowdray. Iris Law is with England football player Trent Alexander-Arnold and Poppy Delevingne bagged Archie Keswick, an absolute catch thanks to his billionaire, Mandarin Oriental hotel chain owning, father. As society summer starts to hit its peak, here are the single...