Auckland’s Chinese restaurants embroiled in ‘destructive’ price war
Chinese restaurants in Auckland appear to be embroiled in a cut-throat price war in a desperate bid to attract customers.
Since August, set meals in the city that comprise meat, vegetables, rice and unlimited helpings of soup have been available at several establishments for less than $10.
Restaurant owners say the heavily discounted meals are necessary to combat reduced consumer spending.
However, industry observers have expressed concern the strategy could push small businesses to the brink of closure.
Yongli Noodle on Auckland's North Shore introduced a Chinese-style bento meal worth $9.90 on 7 August that has attracted a steady stream of customers.
Owner Victor Hou says the price-cutting strategy is a last-ditch attempt to keep his business afloat.
Hou says his restaurant lost hundreds...










