Ads from Hell: How a pizza brand’s marketing reveals NZ’s shifting religious attitudes
By Dan Fastnedge and Melissa L Gould* of
Controversial advertising holds a mirror up to society. It can unite us in laughter or outrage, spark debates that shape our beliefs - and sometimes expose our political differences.
But where do lines of acceptability or offensiveness get drawn? Earlier this year the New Zealand Advertising Standards Authority (ASA) announced the percent7E:text=1.,our percent20pizza percent20for percent20meat percent20lovers. percentE2 percent80 percent9D most complained about ads ever.
Categories ranged from political advocacy to household products. And the most complained about spot belonged to Hell Pizza's "Lust condom" mailers. The brand's "Hell Crossed Buns" billboard came in third.
This is not surprising, given the brand is often in the hea...










