NEOM, Saudi Arabia’s planned megacity in the desert, is popping up in influencer vlogs. Where is the project at?
By Nelli Saarinen, ABC News
A handout picture provided by Saudi's NEOM on July 26, 2022 shows the design plan for the 500-metre tall parallel structures, known collectively as The Line, in the heart of the Red Sea megacity NEOM.
Photo: AFP PHOTO / NEOM
NEOM, a massive infrastructure project by the Saudi Arabian government, has been advertised on social media for years with the help of otherworldly concept images and animations.
Vloggers showcasing their lives inside the urban development underway in the Saudi desert have been gaining traction on social media, but audiences have pointed out it does not look quite as glamorous as expected.
One influencer who shared vlogs showcasing her life in NEOM deactivated her TikTok account after her videos received backlash online.
Here is what N...










