Privacy complaint lodged over IRD’s data-sharing with social media companies
IRD is regularly providing what it says are fully anonymised details of thousands of people to several platforms for targeted marketing.
Photo: 123rf
A Queenstown employment consultant has lodged an official complaint about Inland Revenue (IRD) giving his details to social media companies.
IRD is regularly providing what it says are fully anonymised details of thousands of people to several platforms for targeted marketing.
David Buckingham has told the Privacy Commissioner he discovered this in May. He said it breached his privacy because the anonymisation was not effective, while at the same time the marketing was narrowly targeted and segmented.
The "hashing" process IRD relies on is not accepted overseas as adequate to anonymise personal data.
Buckingham said in his complaint this h...










