TVNZ seeks to buy new technology to help it sell more ads
Photo: RNZ/Marika Khabazi
TVNZ is lining up to buy new technology to help it sell more ads.
The struggling broadcaster is planning to scrap its 1News website and invest more in TVNZ+, its on-demand platform.
A tender seeking more information from the market about what it calls its 'Total TV' project closes on Tuesday.
The project, to align and boost its advertising on both linear and on-demand TV, will 'transform' its capabilities, TVNZ said.
It wants new technology to enable "realtime, cross-platform buying decisions and forecasting" and converged selling, optimisation and measurement of online and offline audiences for customers through a single transaction, according to a tender document.
It is a significant commercial move for the company, whose revenue dropped $39m in the last finan...










