Greenpeace sues Fonterra over 100 percent grass-fed butter claim
Fonterra's Anchor brand butter, showing the label claiming it is '100 percent New Zealand grass-fed'.
Photo: Supplied/ Greenpeace
Greenpeace is suing dairy company Fonterra for misleading customers by claiming its Anchor brand butter is 100 percent New Zealand grass-fed.
Fonterra's own rules allow up to 20 percent of the diet of their dairy cows to be feed that is not grass, while still able to be considered "grass fed".
Greenpeace said this was a problem, as imported palm kernel feed was linked to the deforestation of rainforests in Southeast Asia, and customers deserved to know that their products were contributing to demand for it.
Greenpeace spokesperson Sinéad Deighton-O'Flynn served Fonterra with the lawsuit on Monday morning at the dairy co-operative's Auckland headquarters.
"Fon...










