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In this photo illustration, ZYN nicotine cases are seen on a table on January 29, 2024 in New York City. Michael M. Santiago | Getty ImagesPhilip Morris International shares reached record highs on Tuesday after the tobacco company's Zyn brand reported soaring demand.Shares of the Connecticut-based company jumped above $130 at session highs, marking a new intraday record. The stock is also tracking to notch an all-time closing high and see its biggest one-day gain since March 2020.Tuesday's pop comes after the company touted an eye-popping jump in shipments of its Zyn oral nicotine pouches. It's the latest milestone in the stock's breakout this year as Wall Street catches wind of how the product has captured consumer interest.The stock saw little action between 2013 and 2023 with investors...

Jeff Smith, chief executive officer and chief investment officer of Starboard Value LP.Chris Goodney | Bloomberg | Getty ImagesSalesforce shares jumped 98% in 2023 in part after the business software maker increased its adjusted operating margin after Starboard Value and other activist investors raised concerns about the company's financial performance. Starboard now sees more room for improvement."They've been doing a great job executing, improving their margins, moving up in the Rule of 40 or Rule of 50 for their for their industry, and we think there's a lot more to go," Starboard CEO Jeff Smith told CNBC's David Faber at the 13D Monitor Active-Passive Investor Summit in New York on Tuesday.The rule of 40 refers to the idea that a company's revenue growth rate and profit margin should a...

A general view of atmosphere during 'Sonic Desert' presented by Coca-Cola Spiced and Topo Chico in partnership with BPM Music on April 13, 2024 in Thermal, California. Randy Shropshire | Getty ImagesThe hottest food and drink trend this year isn't just spicy — it's also sweet."Swicy," a portmanteau of sweet and spicy, has taken over restaurant marketing. While the term hasn't actually appeared on menus, the shorthand has become a popular way to describe the resurgence of foods and drinks marrying sweet and spicy flavors. The Food Institute even dubbed it the "Summer of Swicy" this year.Nearly 10% of restaurant menus have "sweet and spicy" items, up 1.8% over the last 12 months, according to market research firm Datassential. Over the next four years, its menu penetration is expected to ris...