How ‘free’ are Woolworths’ give-away Disney cards?
The Woolworths Disney cards were popular giveaways.
Photo: Supplied / Woolworths
Little Garden seedlings, Smeg knives, Wiltshire cutlery, Lego-style bricks and now Disney collector cards ... all marketing ploys from our biggest supermarkets to get more customers, with or without their children, through the door.
But at what cost? And are the 'free' products really 'free'?
On Sunday, Woolworths wrapped up its two-month Disney 'Worlds of Wonder' collectibles programme.
There were 108 character cards of Disney, Pixar, Marvel and Star Wars characters, a rare holographic card and an album to put them all in.
But you had to spend $30 or buy specific 'bonus card' products to get each potluck pack of three cards.
One shopper told First Up her children enjoyed collecting them but she would hav...










