Consumers choose favorite retailer Nike Kohls
An exterior view of the Kohl's store at the Paxton Town Centre near Harrisburg. A customer walks with a Nike shopping bag.Paul Weaver | SOPA Images | Emily Elconin | Bloomberg | Getty ImagesNike and Kohl's may not be winning on Wall Street, but a wide set of consumers still consider them to be the best in their categories, according to a consumer sentiment survey released Thursday. The Consumer Sentiment Index from consulting firm AlixPartners asked 9,000 fashion shoppers from Gen Z to boomers about the factors that drive their purchasing decisions and how retailers stack up against their competitors. Nike was ranked the No. 1 active footwear retailer among all four generational cohorts polled for the survey: Gen Z, millennials, Gen X and boomers. The legacy sneaker giant beat out Adidas a...










