Latino audience is key for NFL growth in the U.S. and abroad
Isiah Pacheco #10 of the Kansas City Chiefs runs for a one yard touchdown during the third quarter against the Philadelphia Eagles in Super Bowl LVII at State Farm Stadium on February 12, 2023 in Glendale, Arizona.Rob Carr | Getty Images Sport | Getty ImagesEarlier this month a well-known musician showed up at a Kansas City Chiefs game as the National Football League continues its bid to reach a new audience.But this time it wasn't Taylor Swift cheering on Travis Kelce — as the pop star has done at Kansas City games, leading to a boost in viewership.It was Puerto Rican rapper Daddy Yankee, known for hits like "Gasolina" and "Rompe." He attended a Monday Night Football game in Arrowhead Stadium and spent time with running back Isiah Pacheco of the Chiefs. Pacheco, who is of Puerto Rican des...










