Too good to be true? New study shows why people reject freebies
By Andrew Vonasch* of
The cookies study was just one of ten experiments involving 4205 participants in the United States and Iran.
Photo: AFP / Jean-Christophe Riou
If you're offered a free cookie, you might say yes. But if you're paid to eat a free cookie, would your response be the same?
In our [new research] https://journals.sagepub.com/doi/10.1177/01461672241235687, twice as many people were willing to eat a cookie when they weren't offered payment compared with when they were.
From a purely economic perspective, our findings reflect irrational decision making. Objectively, a cookie plus money is better than just a cookie.
But people aren't purely economic. They're social animals with a tendency to look for hidden reasons behind other people's behaviours.
In th...










