Labour shouldn’t treat all AI firms the same
Zahra Bahrololoumi, CEO of U.K. and Ireland at Salesforce, speaking during the company's annual Dreamforce conference in San Francisco, California, on Sept. 17, 2024.David Paul Morris | Bloomberg | Getty ImagesLONDON — The UK chief executive of Salesforce wants the Labor government to regulate artificial intelligence — but says it's important that policymakers don't tar all technology companies developing AI systems with the same brush.Speaking to CNBC in London, Zahra Bahrololoumi, CEO of UK and Ireland at Salesforce, said the American enterprise software giant takes all legislation "seriously." However, she added that any British proposals aimed at regulating AI should be "proportional and tailored."Bahrololoumi noted that there's a difference between companies developing consumer-facing...










