Diamond, FanDuel reach naming rights deal for regional sports networks
Pavlo Gonchar | Lightrocket | Getty ImagesMore change is coming to Diamond Sports' regional sports networks.The company said in court papers filed Tuesday that it reached a naming rights deal with Flutter-owned FanDuel, which will rebrand the Bally Sports channels just as the National Hockey League season has started and the National Basketball Association's 2024-2025 season is less than a week away.Diamond Sports said in the filing that if it is able to emerge from bankruptcy protection, FanDuel will be a "long-term naming rights partner." The new naming rights agreement would also give FanDuel the right to buy up to 5% of equity in the reorganized company and get performance warrants for up to 5% of equity.The agreement is subject to court approval.The new partnership will allow Diamond ...










