What is Brain Rot, the Oxford Dictionary’s Word of the Year?
Memory loss. brain dissolves into water. vector illustration
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One hundred and 62 years after he died, American Philosopher Henry David Thoreau is suddenly having a moment, and it's all thanks to Gen Z and emergent demographic Gen Alpha.
It's nothing to do with his essays on political transcendentalism and proto-anarchism, but entirely due to an inconspicuous phrase coined in his 1854 book Walden - a treatise detailing that one time Thoreau went to live in the woods for a couple of years, in order to write a book about living in the woods for a couple of years.
That phrase is of course, "brain rot", which has been crowned Oxford's Word of the Year 2024. Technically, yes, it's two words. But who wants to risk getting pedantic with an Oxford dictionary?
The term "brain rot" has...










