Then, there’s this chic middle ground, which actually, it turns out, is quite hard to define. Perhaps it’s the art, the encased flames dancing against the winterscape, the razor-sharp interiors softened with low-slung sofas or the angular glass structures pulling the snowglobe valleys inside. It’s beautifully designed, but not desperately so. It’s a little aloof, hard-to-get, elusive. Really, it’s the sort of good-looking stay that sends a sparks of excitement up your spine as you first set eyes upon it — an aesthetically on-point hideaway with serious cocktails, menus and spa. Preferably, well placed for whooshing down the slopes and trudging through snowy, biscuit tin Alpine villages.
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