Beyond Genres: How South Indian OTT Is exploring emotion through technology
A fundamental transformation is occurring in the streaming ecosystem, a creative shift that is changing how stories are imagined across South Indian OTT. We are entering a narrative era where technology no longer functions merely as context or convenience. Emotional conflict is now shaped not just by relationships or morality, but also by algorithms, digital exposure, data-led certainty, and the psychological weight of being constantly watched or measured.
This new narrative territory, best described as Emotion-Tech storytelling, signals a decisive move beyond traditional genres. It merges technological presence with emotional storytelling, creating narratives that reflect the emotional complexity technology introduces into daily life.
Technology as emotional infrastructure
What makes ...









