Fitness Culture Has a Hyper-Personalization Problem
Credit: René Ramos / Lifehacker / NatalyaBurova / iStock / Siri Stafford / DigitalVision / Getty
The latest craze in the fitness world—from gym culture, to nutrition planning, to recovery protocols— is hyper-personalized optimization. But is there really a benefit to at-home microbiome tests that reveal the optimal diet for your gut bacteria? How about a device that tells you whether you're burning carbs or fat with each breath? Personalized fitness advice used to be largely limited to factors like height and weight, but now you might have a Whoop, Oura, or Apple Watch wearable tracking your track heart rate variability, skin temperature, blood oxygen, and so much more. Continuous glucose monitors, once reserved for diabetics, are now worn by b...









