Fashion brands have rushed to get in the game. By way of campaigns, Hobbs, Kim Kardashian’s Skims and Fila (featuring Hailey Bieber looking sultry with an old racket) have all taken to tennis-themed spring campaigns. Varley, the athleisure/fashion brand, has just expanded its “club collection” — all pleat skirts, piqué polos, caps and knits. Meanwhile Mango has launched a capsule “Mango Tennis club” collection, complete with skorts, shorts and racquet-embroidered, navy cable knit sleeveless vests. Even more on the nose is Alex Eagle’s white T-shirt which simply reads “TENNIS”.